24th Philippine Travel Mart: (06-08 September 2013)
The culminating event of the week: the Philippine Travel Mart marked its 24th year with the theme “Travel More, Live More. It's more fun in the Philippines”.
It provided avenues for tourism opportunities to its members and other exhibitors to show case the country’s destinations and stakeholders products and services.
The culminating event of the week: the Philippine Travel Mart marked its 24th year with the theme “Travel More, Live More. It's more fun in the Philippines”.
It provided avenues for tourism opportunities to its members and other exhibitors to show case the country’s destinations and stakeholders products and services.
This year’s exhibition space occupied 4 halls (9,130sq.meters); compare to last year 3 halls (6,380sq. meters) only. The added space created more space to accommodate more exhibition companies and also to provide extra booths to the exhibitors taking 2 to 3 booths at a time. The 300 booths opened for the exhibitors were occupied by 224 companies which is 15% higher compare to LY’s 195 companies.
Using 4 halls provided more space and better layout design that had given more open spaces and accessibility. Almost all exhibitors had said they are pleased with the layout of the booths and some wanted to already pre block the same booths for next year.
The opening ceremony catered to two market segments. First is the the traditional Philippine cultural touch which was geared towards the foreign PHITEX buyers while the second one was for the consumers opening ceremony, more young people were organized to do the mob dancing making the event more contemporary, upbeat and fun.
The total foot traffic is 34,420 which accounts for a total of PHP 50M Sales.
Using 4 halls provided more space and better layout design that had given more open spaces and accessibility. Almost all exhibitors had said they are pleased with the layout of the booths and some wanted to already pre block the same booths for next year.
The opening ceremony catered to two market segments. First is the the traditional Philippine cultural touch which was geared towards the foreign PHITEX buyers while the second one was for the consumers opening ceremony, more young people were organized to do the mob dancing making the event more contemporary, upbeat and fun.
The total foot traffic is 34,420 which accounts for a total of PHP 50M Sales.
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